Looks do matter when it comes to the way that your web site looks. Before you start making your web sit think about the group of people that you are aiming for. You wouldn’t want a Betty Crocker look if you are aiming at a real estate market group right? Make your page match your customer base.
Now how do you design it? Well there are a lot of templates that you can use online that don’t require any html on your part (But I still recommend that you learn a little) pick a design that matches what you are selling. Avoid using color and fonts that just look plain out silly.
Clip Art?
Should you use clip art? Unless you want a homey craft feel to your page I say no. Using real images updates your page so much. Clipart can really down play that professional look you are going for. Exceptions to the rule are if your site is about scrap booking cooking, arts and crafts, ok then it may be ok. For all other purposes though I strongly recommend that you leave clip art alone.
Where Do I Get Images?
It is tempting to use other people’s work for your website, but don’t do it. Instead go ahead and pay the price to join stock photo or another photo company. Or do a search or free images for your web site. One place that I have found that is really great for free images is Stock. Xchang this site lets people share their work. Under each image you will be able to see if you need the owner permission to use it or not.
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